These are processed by third parties or by us and allow us to quantify the number of visitors and statistically analyse the way users use our services. As a result, we can study our website's navigation and thus improve the range of products or services we offer. This analysis is carried out using tools provided by third parties (Google Analytics).
They allow the data on user behaviour to be stored, obtained through continuous observation of their browsing habits, enabling a specific user profile to be developed. By doing so, they are used to personalise advertising campaigns to suit the user's preferences.